Revealed: Rudy's '08 battle plans

In what may be the first DOH! moment of the 2008 presidential campaign, a 140-page battleplan prepared for a Guiliani for President primary campaign was left in a city in which the former NYC mayor spoke in the recent past. A source "sympathetic" to another potential GOP candidate turned the dossier over to the "New York Daily News".

Ben Smith writes:

"It's clearly laid out in 140 pages of printed text, handwriting and spreadsheets: The top-secret plan for Rudy Giuliani's bid for the White House.

The remarkably detailed dossier sets out the budgets, schedules and fund-raising plans that will underpin the former New York mayor's presidential campaign - as well as his aides' worries that personal and political baggage could scuttle his run.

At the center of his efforts: a massive fund-raising push to bring in at least $100 million this year, with a scramble for at least $25 million in the next three months alone.

The loss of the battle plan is a remarkable breach in the high-stakes game of presidential politics and a potentially disastrous blunder for Giuliani in the early stages of his campaign.

The document was obtained by the Daily News from a source sympathetic to one of Giuliani's rivals for the White House. The source said it was left behind in one of the cities Giuliani visited as he campaigned for dozens of Republican candidates in the weeks leading up to the November 2006 elections."

"One page cites the explicit concern that he might "drop out of [the] race" as a consequence of his potentially "insurmountable" personal and political vulnerabilities.

On the same page is a list of the candidate's central problems in bullet-point form: his private sector business; disgraced former aide Bernard Kerik; his third wife, Judith Nathan Giuliani; "social issues," on which is he is more liberal than most Republicans, and his former wife Donna Hanover."

"The detailed fund-raising plans depict a campaign scrambling to catch up with the organizational advantage of Giuliani's Republican rivals, particularly Arizona Sen. John McCain.

Some of the leading figures in American business and finance appear as the "prospective leadership" of Giuliani's campaign, and their names appear elsewhere with instructions for Giuliani to call and seek their support. Two of the top figures on Giuliani's list, New Jersey mega-fund-raisers Lew Eisenberg and Larry Bathgate, have already signed on with McCain, as has another Giuliani target, FedEx CEO Fred Smith."

The entire article can be found here.